#local brand

Ton-sur-Ton

Into the Earthy, Quirky World of Kramahan's Accessories and Clothing

We paid Nhật, the founder of Kramahan.Clothing , a visit on a windy day in Saigon. This room in the heart of the city has many functions: a living space, a working studio, and also a showroom displaying a huge collection of colorful knick-knacks. If you’re in search of uniquely made little things, this place might be an exciting stop to drop by.

Ton-sur-Ton

Nay Mai Tạp Hóa Is a Love Letter From Its Founders to Vietnam and the Creative Spirit

When you step inside the jewel-box-sized Nay Mai Tạp Hóa , you have no choice but to confront the immediacy of the products on display around you: clothing, artwork, zines, jewellery, stickers, you name it, from local and international designers. The shop, which opened last year, fulfills the “anything-you-might-need” role of its distinction as a tạp hóa, the Vietnamese equivalent to a corner store.

Ton-sur-Ton

Easybadwork's Free Spirits Are Rooted in Nature and the Underground

A sparrow swooping across a special-edition can of Coca-Cola, the illustrations featured in the artworks of Ngọt's Grammy-nominated album boxset, or perhaps even the tattoo on a stranger you pass on the street: you have probably seen the work of Khim Đặng, the man behind Saigon fashion brand easybadwork, without knowing it. His graphic designs have graced a variety of commercial and collaborative works in Saigon, but easybadwork is his hobby business. “A true business makes you money, a hobby business makes you happy,” he told Saigoneer.

Culture

On the Hunt for One-of-a-Kind Treasures in Saigon's Thriving Thrift Shops

In the summer of 2021, Hương Nguyễn decided to pivot away from her office job and launch an online thrift store called Vintage Hearts. She was motivated by how difficult it was to find clothing in Saigon that reflected her personal style — what she used to describe as “inspired by foreign pop singers on Pinterest,” she tells me, but what is now known as “Y2K,” or “year two thousand.”

Ton-sur-Ton

Chiecquanque Breathes Life Into Patchwork to Create Unique Handmade Clothing

Chiecquanque is an independent fashion brand presenting clothing items, backpacks and bags that were handcrafted. Each item that the store carries is a one-off creation that exists on its own due to the way they are formed.

Music & Arts

OHQUAO Lifts Young Designers to the Forefront of Vietnam's Creative Presence

“What we wanted was to bring iconic images of Vietnam to a global audience — metal doors, plastic stools, cà phê sữa and at the same time use these as tools for people to become connected,” said Hoa Phạm, co-founder of Saigon-based creative outlet OHQUAO . The content creator, along with her husband, illustrator Simon Phan, has invested the last five years of their time, energy, and money into creating and scaling this desire into a brand.

Ton-sur-Ton

A Gia Lai Entrepreneur Brings Her Hometown's Brocade Art to Modern Jewelry

Vũ Thị Thanh Vân had a simple wish: she wanted to find a well-crafted brocade gift for a friend but the only items she could find were generic, run-of-the-mill fillers sold at tourist sites. Thus began Vân’s dabbling in fashion entrepreneurship three years ago.