Ton-sur-Ton

Ton-sur-Ton

Great Vietnam Resurrects Nguyễn-Era Fashion, One Traditional Costume at a Time

In the last four to five years, ancient Vietnamese costumes have gained more visibility, becoming a welcome sight among young locals thanks to the efforts to reproduce and promote historic fashion from a number of designers, brands, and interest groups that appreciate the country’s history and traditions.

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Into the Earthy, Quirky World of Kramahan's Accessories and Clothing

We paid Nhật, the founder of Kramahan.Clothing , a visit on a windy day in Saigon. This room in the heart of the city has many functions: a living space, a working studio, and also a showroom displaying a huge collection of colorful knick-knacks. If you’re in search of uniquely made little things, this place might be an exciting stop to drop by.

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Nay Mai Tạp Hóa Is a Love Letter From Its Founders to Vietnam and the Creative Spirit

When you step inside the jewel-box-sized Nay Mai Tạp Hóa , you have no choice but to confront the immediacy of the products on display around you: clothing, artwork, zines, jewellery, stickers, you name it, from local and international designers. The shop, which opened last year, fulfills the “anything-you-might-need” role of its distinction as a tạp hóa, the Vietnamese equivalent to a corner store.

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Easybadwork's Free Spirits Are Rooted in Nature and the Underground

A sparrow swooping across a special-edition can of Coca-Cola, the illustrations featured in the artworks of Ngọt's Grammy-nominated album boxset, or perhaps even the tattoo on a stranger you pass on the street: you have probably seen the work of Khim Đặng, the man behind Saigon fashion brand easybadwork, without knowing it. His graphic designs have graced a variety of commercial and collaborative works in Saigon, but easybadwork is his hobby business. “A true business makes you money, a hobby business makes you happy,” he told Saigoneer.

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Chiecquanque Breathes Life Into Patchwork to Create Unique Handmade Clothing

Chiecquanque is an independent fashion brand presenting clothing items, backpacks and bags that were handcrafted. Each item that the store carries is a one-off creation that exists on its own due to the way they are formed.

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In Seattle, a Vietnamese Jewelry Maker Finds Comfort in the Quirky and Queer

The big, bold, and fun accessories with an air of mystique that Đinh Nguyễn Song Khanh and their spouse, Meiyin, create under their brand XYZ reflect their definition of queer fashion in the US, where they now live with a bunch of cute and mischievous cats.

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A Gia Lai Entrepreneur Brings Her Hometown's Brocade Art to Modern Jewelry

Vũ Thị Thanh Vân had a simple wish: she wanted to find a well-crafted brocade gift for a friend but the only items she could find were generic, run-of-the-mill fillers sold at tourist sites. Thus began Vân’s dabbling in fashion entrepreneurship three years ago.