Food Culture
At Culinary Frank's Cozy Saigon Cafe, YouTube Food Comes to Life on the Plate
“Every restaurant is a miniature society,” says Phương Phạm (Frank Phạm), a Melbourne-based Vietnamese chef and famous YouTube food blogger who recently returned to Saigon to open his passion project, a cafe restaurant named Society Cafe & Dining. “In this miniature society, we welcome people from different backgrounds, yet they all share the same passion for food and the culinary experience. Whatever we have in this ‘society,’ we show all to our visitors.” Frank told me about his newest brainchild. “Our cafe is a home they can return to after a busy day at work.”