Vietnam
From Kiều's Snowy Skin to K-Beauty's Glow: Delving Into Vietnam's Love for Fair Skin
The preference for light skin is widespread in Vietnam. It is discernible from the mere sight of Saigon’s streets during the day, when the majority of riders are covered up — in hoodies, jackets, jeans, pants, and masks — for protection against UV radiation, but also to prevent tanning under the blistering sun. Especially more so for women, light skin is often associated with beauty and social status, so protection against the sun has become more than a health concern.
