Tattoo Therapist, dr.99hz, cd.cadao, goc.viet, Solarist and Baby Nepotism: listing the artists that call Th.ink Room home feels like shouting out the members of a rap clique. Indeed, tattoo artists, more than any other visual artists, are akin to rappers in their use of pseudonyms, so to employ a common hip-hop refrain, Saigoneer became interested in Th.ink Room because “game recognize game.”
Like Saigoneer, the studio, or “art hub for art lovers from all over the world” as they describe it, is dedicated to gathering inspiration from Vietnamese architecture, design motifs, flora, fauna, and history; preserving traditional artwork; telling stories about and through niche passions and forefronting creative expression, united by, as Phi (@tattoo.therapist) puts it, “the ethos of an ever-curious observer, and an ever-diligent maker.”
For such a permanent end result, tattooing too frequently involves an impulsive or careless process and experience. Phi founded Th.ink Room in 2023 to actively work against both, emphasizing, “we care about the whole experience, starting from your connection to the tattoo you are getting and its origins to your artist to how you feel after you leave.”
Phi (tattoo.therapist) and their designs.
I experienced the studio’s thoughtful approach first-hand last year after seeking out Phi’s detailed black line work. Having grown up in Russia, they were heavily influenced by Europe's golden age of illustration (circa 1880s–1930s). With that inspiration in mind, they developed their signature style while studying art in the UK, but upon graduation, they encountered a market that had little interest in it; clients had moved from print books to websites and wanted color and full images without backgrounds and/or animation. Fortuitously timed requests from friends for tattoo designs introduced the possibility of becoming a tattoo artist.
Golden age of illustration examples: ‘Then There Came a Wind So Strong that it Blew Off Curdken's Hat’ by Jennie Harbour (left) and ‘Reigning Death’ by Robert Montenegro (right).
During that visit, Phi explained the carefully curated design of the District 1 space. Situated in a classic, low-slung residential block partially repurposed for commercial use, the lobby’s raw clay color calls to mind pottery and the shaping of inspiration into tactile ideas. Clients then proceed to the stark red interior room, where those ideas are metaphorically fired and become permanent. The back garden — where artists and clients hang out before, during, and after sessions — meanwhile, embodies the calm and welcoming vibe that transcends the space. Tattoo artists, with their impressive talent in an art form that, despite increasing mainstream acceptance, continues to carry a hint of rebellion or danger, can be intimidating, but everyone at Th.ink Room is a sweetheart, which contributes to an effortlessly relaxed vibe.
The Th.ink Room lobby and studio space.
So much work; that's Vietnam
A man catching a dragonfly in a tree, a physician checking for a pulse, a hand-pulled wedding procession, a rural notice-board demanding “commit no nuisance,” and 15 types of shoes: these are amongst the thousands of woodblock images produced by 19th-century French ethnographer Henri Oger and his local team. Saigoneer had written about the work several years ago and recently noticed selected images appearing on Th.ink Room’s Instagram page as available tattoos.
Original Henri Oger images (top) and Vũ's (@goc.viet) tattoo designs (bottom).
“This is what started it all. I really liked it and was like, who did this?” Phi noted while showing some Oger illustrations that they had come across in an artwork anthology. Inspired to find more, they sought out a tattered copy of his work at a local book shop. “Actually, I nerd it out so hard on this,” Phi said while flipping through illustrations. “Look at that guy, he's wonderful!” they continued while pointing to one of the images and explaining how the single slim volume contained hundreds of illustrations and thus inspiration “So much work; this is just Vietnam,” they concluded.
While online resources help the Th.ink Room team explore their interests and sources of inspiration that range far beyond Vietnam, when it comes to local topics, antique shops have been a part of their process since the beginning. “We used to drive Trần Nhân Tôn Street, which is an antique street, and they have books there as well. We'd look through things that we thought would make good tattoos, and it sort of became a tradition,” Phi explained of early field trips with Trung (@dr.99hz).
Designs and final work by Trung (@dr.99hz).
Those books now get handed over to Vũ (@goc.viet), a young artist whom Phi had mentored at the studio. “I have materials available from books, and I take designs out of them to make tattoos. I research the contexts: which time period they belong to and how the characters are drawn,” Vũ explained of the works he makes and shares on the Instagram account goc.viet, a name that he explained as “here ‘goc’ means both ‘perspective/corner’ and ‘roots/origin,’ so that people will know who we are — we are people born here and we are Vietnamese. And most of the designs I explore are from within Vietnam, even just a certain corner of Vietnam is fine.”
Works by Oger and his team, those collected by Nguyễn Thị Thu Hòa, various unfortunately uncredited drawings, such as ones in the margins of revolutionary South Vietnam: the Struggle newspapers from the 1960s and 1970s, or classic Đông Hồ prints — all require alterations to become suitable tattoo designs. Because of their age and printing methods, details are often lost, so Vũ needs to research the image’s purpose, background, and the conventions of the time it was produced to fill in details such as facial expressions and hand positions while making adjustments for line widths to suit the tattoo medium. Within the laborious examination of what to adjust and how, there is also room to include some personal touches. For example, I had requested a portion of the classic Thầy Đồ Cóc (toad teacher) đông hồ and Vũ adjusted its skin texture while Phi advocated for it to have a bigger butt and more impressive steam coming off the tea kettle. Comparing the original and the finished tattoo makes the final product feel like both a matter of preservation and a conversation between artists across time.
Example of full Thầy Đồ Cóc đông hồ and Vũ's completed tattoo.
More than simply creating works that he hopes will attract customers, Vũ’s recycling of past artists is a matter of pride. “I am Vietnamese, so when I see those images, they remind me of the things my grandparents or parents told me — things I had only heard about before. But today, seeing them in these books, I find them very interesting, yet no one had [made tattoos from them] before. This style of imagery has also been around for a very long time, but no one has developed it further; people just let it be forgotten. Over time, I want to convey it and let everyone know more about the activities of Vietnamese people in the past; these are things that will remain and continue to exist.”
Vũ's designs based on collected đông hồ illustrations.
In addition to his goc.viet account, Vũ operates the vznary account where he posts original artwork that shares some resemblance to his archival pieces but also allows him to explore other impulses. Th.ink Room considers it important to differentiate between tattoo artists (nghệ sĩ xăm) who design original pieces and tattoo technicians (thợ xăm) who execute already existent designs, while emphasizing that one is not better or more valuable than the other, and they both require mastery of different, difficult skills.
Sample issue of South Vietnam in Struggle newspaper (left) and Vũ's tattoo designs based on the periodical (right).
When using outside images, technicians must be extremely careful, though. Phi has noticed that many in Vietnam and abroad are eager to follow trends and fads and will thus steal ideas and exact designs from living artists who are still around and able to make a living from creations that are incontestably theirs. Not only is such behavior unethical, it's also unneeded. “Here lies an enormous, beautiful graveyard of past illustrators and printmakers whose work is brilliant but lost. Many of these can be reworked into tattoos as a humble nod to our past masters, giving them a second life in a world that is getting further and further away from print,” they conclude. In such instances, the Th.ink Room team makes every effort to provide citations, including source, date, and artist when possible, that they include on their Instagram and share with the clients along with assurance they will never repeat the design on anyone else. Of course, this material cannot be included in the tattoo itself, and thus it’s up to each individual to share the story behind their ink.
Finding inspiration for styles vast yet distinct
Ngọc feeds goats, the team hangs out in the zoo, Vũ holds a flower, and Trang imitates a statue in Tao Đàn Park.
Fostering warm, memorable experiences, a core mission of Th.ink Room, requires members of the team to genuinely like and appreciate one another, a truth attested to by how frequently they gather outside of the studio. “We spend days together,” Phi said of their routine field trips. “We sit in the same space, but are drawn to different things in those spaces and the different textures.”
Examples of photos the team sends one another.
In addition to these trips to the park, the zoo, interesting buildings, and corners of the city with particular energies, they are frequently sending photos and links to one another, serving as “each other's eyes.” Animals, ducks, and dogs get sent to Trung; prints and illustrations on vases or ceramics go to Vũ; and Vietnamese architectural elements, patterns, and motifs go to Trang (@cd.cadao).
“At first, [my style] stemmed from the fact that I just liked ethnic patterns because I spent some time going to the highlands and saw the people there embroidering very beautiful patterns on their clothing. Later on, as I worked and learned about the meaning of these patterns and about the different ethnic groups, I found it very interesting, and I could learn a lot more about the culture, and about the specific techniques,” explained Trang of her handpoke designs. Her method of engaging with past artwork is less one of ethnographic preservation and more a matter of finding inspiration. Ethnic minority embroideries and motifs mingle with organic elements, typography and architecture to become wholly original works. “I draw inspiration from everything — I could listen to a song, read a poem, or read a newspaper… Then it comes along with my memories, my emotions, my own thoughts, and inadvertently, it becomes relatable to everyone.”
Able to offer explanations and academic sources for many of her influences, Trang creates work that is, according to Phi, “very well researched; she can speak about it in a lot of detail.” Of course, no one needs to know the context, details and story behind an image to appreciate it, let alone permanently put it on one’s body, but Th.ink Room believes there is intrinsic value in knowing more. It’s a matter of curiosity about the world. “I don't think there's anything wrong with not being curious, but I think it just makes things better; you just end up learning more,” Phi explained.
Trang's (@cd.cadao) flash designs surrounded by finished pieces.
One of Saigoneer’s illustrators can surely speak on the story behind the tattoo she got from Trang, having selected one based on our logo, which was meticulously scouted before being selected several years ago. And while currently Saigoneer only boasts three tattoos from Th.ink Room artists, there is a trend amongst clients for more. As Vy (@babynepotism) explained, some regular guests have gotten work from each Th.ink Room artist and many that come for guest residencies. Members of the team have also begun experimenting with collaboration on single works. The first piece Vy had done, for example, involves Trang’s patterns and vegetation alongside Trung’s butterflies and bees. Meanwhile, Vũ and Ngọc have begun collaborating on ideas that combine his archival pieces with her coloring.
Vy's collaborative tattoo from Trang and Trung (left) and a collaborative design from Vu and Ngọc (right).
This collaborative ethos extends to Th.ink Room’s lobby, where, alongside the collection of archival texts and various books and zines, are products from local creators for sale. Dyed fabrics, buttons, prints, and photos, as well as random items that members of Th.ink Room make, are available, as well as pro-Palestine fundraiser pieces. The eclectic shop space reflects Th.ink Room’s desire not to be seen as only a tattoo studio, which is underscored by its name. While it includes “ink” it doesn’t explicitly say “tattoo,” and the large Thinker statue at the entrance suggests a different way to interpret it. Such versatility coincides with the space hosting art, music, and community events.
The Th.ink Room team.
Th.ink Room’s perspective on art, originality, and creativity seems particularly relevant today when AI is upending not just how artists make money, but society’s relationship with creativity in general. It seems to me that too many people are eager to outsource their creativity to computers that gobble up sources for commodification while individuals abandon the curiosity that compelled them to make or appreciate art in the first place. While Phi may have concerns about AI, they are not worried about creativity. “Our collective culture is unimaginably rich. I do not personally believe that creativity is dead or ever will be; you can see how vast yet distinct it has always been, by looking back.”
