“Cooped up in my apartment-cage in Tân Định, I created, with scissors and glue, dummy after dummy of a cosmopolitan rag positively pumping with scandals and half-truths. I was having a lot of fun dreaming of a magazine that I would never be able to do. And buried somewhere in that detritus on the floor—advertising cutouts and newspaper clippings—was Yellow … Once I knew I had the name, the magazine more or less made itself, as though the name determined the rest, ie, form and content,” writes Minh Bui of the birth of Yellow, his “what-do-I-do-after-Mekong Review magazine.”
Mekong Review holds a special place in the hearts of many Saigoneers. Filled with insightful reportage, book reviews, photography, and a smattering of fiction and poetry, the full size newwprint magazine focused on the Mekong Region. Since its founding in 2015, it provided a platform to writers and topics that are otherwise overlooked, particularly in a large, delightfully tactical format. For a variety of reasons, it has been much harder to find new issues of the Mekong Review in Vietnam during the past few years, and Minh sold it in 2022, leaving avid supporters to wonder what he would do next. Yellow is the answer.
Minh Bui Jones opens the Mekong Review a month before the idea for Yellow. Photo by Vi Nguyen via Yellow's Substack.
Modelled on Granta and Freeman's, Yellow, which will be published twice a year, made its debut in early May. Each issue will feature fiction, nonfiction, and poetry from award-winning authors and emerging writers from Southeast Asia and beyond, centered around a theme as announced by each title. The first issue is “Parents.”
In the first issue’s Letter from the editor, Minh shares a heartwarming experience of finding comfort on an impromptu visit to his mom’s favorite city, and concludes: “That’s one of my ‘parent stories.’ We all have one, or more. Not all of them are happy, as some of the stories in this collection attest. But, for better or worse, as Anjan Sundaram writes, they make us who we are. Welcome to Yellow. I hope the magazine speaks for itself. And I hope it speaks to you, dear reader.”
“Parents” contains 11 stories and one photo essay with a diversity of styles, voices, and topics, as is characteristic of the literary magazine format. Best absorbed slowly, piece by piece, some stories might not connect with you while others strike a deep chord; that hodgepodge nature is one of the particular joys of the genre. Inherent in that diversity is the sense that each entry on the table of contents shimmers with the unknown, and nothing in one piece will clue you in as to what follows. In this way, reading a literary magazine is a bit like opening packages.
Saigoneer won’t spoil the experience by offering any greater detail about what awaits in stories about Indonesia’s last dugong hunters, a son who connects with his mother via old recordings of Vietnamese theatre plays, and one of the architects of Malaysia’s modern history education. Or, as Minh offered in typically self-deprecating fashion, on the journal’s Substack as “Sweet, sad and poignant stories about parents. Like I said, boring, predictable lit mag.”
More information about Yellow, including how to subscribe and find copies, is available on the journal’s website.
