Development
How Place Identity Helps Preserve Hanoi's Last Traditional Silk Village
The identity of luxury goods firms is often anchored in the creativity and skill of the artisans behind the objects. A case in point is Hermès, where workers spend years learning to work with precious materials such as leather and silk . This approach allows such companies to distinguish themselves and compete in a marketplace flooded with goods that cost less but don’t have an identity strongly connected to craft, tradition and place.